From custom marketing websites to full featured web applications

Marketing websites are the most common websites created. It is easy to underestimate their importance to businesses today. Most research is conducted on the web. Whether it is an accountant, lawyer, dentist, optometrist, a business partner or supplier, chances are you are you are looking them up online. So are your customers. Being found, easy to reach and on brand is crucial. Marketing websites do not have to be simple in functionality. Calendar and appointment management, content marketing and reviews management are some of the most useful features in building business websites. Customer communication is essential and when it comes to medical practices like optometrists and dentists HIPAA compliance is required. Marketing websites are the most common business websites, marketing websites done well are not that common.

E-commerce has been the face of digital transformation since the mid 90s. From books, travel and hotels to food and grocery delivery, e-commerce is part of everyday life. The growth has been exponential. Businesses with a powerful e-commerce presence are resilient even in times of major disruption. Customer experienced is elevated with advancement in faceted browsing and real time full text search, recommendation engines and product subscriptions. New products are promoted more easily to larger audiences. Technologies like augmented reality (AR) allow customers to experience products in space before buying. Custom e-commerce design requires an understanding not only at the technical level but also on consumer bhavior. High performant systems are essential for seamless user experience. Most consumer businesses can find great opportunity in setting up e-commerce as part of their operations.

Online marketplaces have been a recent trend connecting enterpreneurs to customers and transforming services that used be primarily offline. Companies like Uber and Lyft are the most common example of online marketplaces. The concept has quickly spread to across sectors, connecting smaller businesses and individuals to customers faster than ever before. Developing marketplaces is complex. The relations between the platform, the vendors and the customer need to be architected carefully. User experience needs attention to detail with separate considerations to different roles in the platform. Marketplaces offer aspiring enterpreneurs amazing opportunities to lead digital transformation for traditional businesses.

Web applications have changed the way software is written and distributed. Businesses can now benefit from custom software connected to the tools they already use to optimize business processes. Getting ideas off the ground is much quicker. Software as service (SaaS) is now the most common software delivery channel. Larger companies and new enterpreneurs and startups address their customer needs faster and adapt to market changes. Multi tenancy and data isolation, security, privacy, performance and high availability are some of the main concerns when building web applications from the technical stand point. The core challenge remains having a reliable process and technical partner to transform ideas into solutions.